Solutions · Franchise
One BI stack. Corporate and franchisees.
Corporate rolls up unit-level performance in real time. Every franchisee gets their own dashboard at analytics.yourbrand.com — same warehouse, same numbers, their brand. No custom build, no monthly PDF ritual.
The pain
Why franchise analytics is stuck in 2010.
Franchise brands have a peculiar analytics problem. The data all rolls up to corporate — but the operators generating it are franchisees who want a first-class view of their own units. Traditional BI tools are either internal-only or force you to buy an entirely separate portal product.
Corporate is flying blind between month-end closes
Same-store sales, labor efficiency, ticket average — every KPI corporate cares about lives in a spreadsheet that refreshes when someone remembers to run the export. That's a bad way to run a hundred-unit brand.
Franchisees ask for the same reports every week
Every Monday, someone at HQ emails a PDF to every franchisee. The PDF is a snapshot, the franchisee has questions the PDF doesn't answer, and now HQ is in the analytics-as-support business.
A custom franchisee portal is a $50k+ project
You know what the portal should look like: my units, my numbers, my brand. Building it in-house is six months of engineering time.
Corporate BI
Rollups from region down to a single store.
Write dashboards against your unit-level fact table once. Cascading dropdowns let executives drill from Region → District → Store without touching the dashboard config. Every query hits the warehouse live, so the number a franchise ops director sees at 9am is the same number the CEO sees at 5pm.
- Same-store sales, labor %, comp trends, cohort retention — the standard franchise KPI set
- Cascading filters for region → district → store (no per-cut dashboards)
- Scheduled email delivery to district managers with only their district numbers
- Free viewers for everyone at HQ — no seat count on internal reads
Franchisee portals
analytics.yourbrand.com. Their unit, your brand.
Publish the same corporate dashboard as a franchisee-facing portal. Every franchisee session is scoped by store_id via a signed JWT — they see only their store(s), never anyone else’s. Point a CNAME at trend, we handle TLS, and the portal lives entirely under your domain. Franchisees never know it’s a third-party product.
- Custom subdomain (analytics.yourbrand.com) with auto-provisioned TLS
- Full white-label: logo, fonts, OKLCH color palette, favicon
- Multi-unit franchisees see a filter for their portfolio, single-unit franchisees skip it
Store #142 · Downtown
$28,410
revenue · this week
Labor %
29.4%
Ticket
$14.72
Traffic
1,932
One warehouse
Corporate reports and franchisee dashboards always agree.
The number on the CEO’s dashboard, the district manager’s report, and the franchisee’s portal all come from the same SQL against the same warehouse. There’s no ETL to a separate franchisee-facing summary table that drifts from truth. When a POS integration lands a new column, it’s available everywhere at once.
- Connect Snowflake, BigQuery, Postgres, or MySQL
- Read-only role — trend never writes to your warehouse
- Templated dataset SQL: write once, reuse in corporate + franchisee dashboards
- No data copy, no sync lag, no "make the numbers match" tickets
One dataset ↓
FROM unit_daily
WHERE date >= {{start}}
GROUP BY store_id
Powers both ↓
All stores, GROUP BY region
Scoped to store_id
How it compares
Custom build vs. trend.
Building it in-house
- 6 months + a permanent maintenance owner
- Chart engine + auth + scheduling all bespoke
- Every new KPI = a JIRA ticket
- Franchisees wait for engineering to prioritize
trend
- First portal live in a week
- Battle-tested chart engine + auth + scheduling
- Analysts add new KPIs; no engineer needed
- Franchisee-visible changes ship the same afternoon
Franchise analytics FAQ.
The BI tool you finish.
Spin up a workspace, connect a warehouse, ship a dashboard before lunch. 14-day free trial.